About
Habit Partners® combine the science of behaviour change with the art of product & service design to solve complex problems and drive measurable success in the real world.
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We work in partnership with our clients and pride ourselves on bringing a heavy-hitting 'A team' to everything we do.
The Founders
Dr Holly Whelan and Dr Mark Cobain founded Habit Partners® and Younger Lives in 2014.
They are passionate about using a behavioural approach to solve big problems, helping people achieve success and making a positive impact in the world.
They have doctorates in neuroscience and psychology and have 20 years+ experience working in behaviour change, healthy ageing, marketing and evaluation. Mark is the original inventor of heart age and Holly has managed many multi-million pound consumer and corporate brands.
More about Mark
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Co-Founder of Habit Partners & Younger Lives
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BSc Psychology & PhD Neuroscience
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20 years + working in disease risk reduction, health and wellness
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Senior advisor to the American Heart Association Centre for Health Technology & Innovation
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(Prev) Research Fellow in the Framingham Heart Study/Boston University
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(Prev) Editorial Board, American Journal of Health Promotion
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(Prev) Director of the ‘Healthy Ageing’ research group within Unilever
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Original inventor of Heart Age the concept and patent holder for the underpinning algorithms
More about Holly
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Co-Founder of Habit Partners & Younger Lives
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BSc Biology & PhD Neuroscience
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20 years+ working in consumer health & wellness and behaviour change
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Social marketing and health & wellness
communications expert -
Teacher at the School for Social Entrepreneurs​
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(Prev) CEO Heart Age
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(Prev) Director of Global Heart Health Unilever
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(Prev) Director of Unilever Corporate Brand
